D&J Hobby Center in Galax will participate in the national “Free Comic Book Day” celebration, to be held on Saturday from 10 a.m. to 6 p.m.
This is the second year the store has participated in the annual event, owner Darrell Burris said. The store’s sales figures qualified it to participate for the first time in 2012. Burris said his comic book sales have been steadily increasing over the past couple of years.
The comics industry launched the initiative to reach potential new readers who are introduced to the medium through comic book-based movies.
The first “Spider-Man” film was released on the first Friday in May 2002. Since then, the first Saturday in May has been the official Free Comic Book Day.
Since then, a comic-based movie is released on that first Friday in May — usually one of Marvel Comics’ films, like “Avengers” or “X-Men,” with the Free Comic Book Day tying in the next day. This year’s film is “Iron Man 3,” which opens Friday at Twin County Cinema III.
(The theater is also holding a special preview of the movie at 9 p.m. on Thursday.)